Master Craftsman: The Frou Frou Maison
The most common methods of jewellery manufacturing today is wax casting. While many jewellery stores claim their jewellery to be handcrafted, often it leaves a benefit of the doubt as jewellery isn’t really considered handcrafted unless it’s forged from raw materials using traditional hand tools that only a fine goldsmith can work to a tolerance approaching that of machinery.
What is Handmade?
We often heard jewellery which is ‘handmade’ or ‘handcrafted’. For some, it’s a marketing strategy to make trend driven fashion jewellery feel less mass produced, thus fetches higher price. For others, beaded necklaces and handicrafts hanging on display at a local craft fair.
For FROU FROU®, the word handmade goes deeper than styling or an added sales feature, it is a unique family heritage born of the passion for precious gemstone and fine jewellery, an inherited culture spanned for almost a century. It is having a level of respect for the trade, a testament to the history and evolution of the skills of handcrafting fine jewellery that has reached an extremely high level of attainment and skill. It defines the experiences and the ‘hands’ that the goldsmith develops over many decades of handcrafted excellence.
The Artisan’s Touch
An almost intangible quality that is closer to art than science. The artisan’s touch is the creative and aesthetic imprint witnessed in the artistry of a skilled craftsman. It is the flow of the curves and the subtle softness to the shapes and surfaces that impart graceful concave, not quite like the precise calculation of the machine, but the feeling of metal crafted by human hands that bring designs to life.